Inbound Marketing: A Crash Course in the #1 Marketing Skill
It is the age of online marketing. Over the last few years, there have been many people coming in as inbound marketers. Inbound marketing is also being regarded as a great career opportunity for freelancers, especially by fresh graduates. However, there are a lot of aspects that many newcomers are confused about.
Don’t worry! We are here to help you get familiar with inbound marketing and its role in your business success. Without wasting time, let’s get straight into it!
What Is Inbound Marketing?
Inbound marketing is a marketing strategy that can help drive potential consumers towards your brand. That ultimately results in increased brand value and revenue. It ensures that consumers already looking for something related to your industry are inclined towards your services. Through inbound marketing, you provide good content that will bring many new customers to you.
It uses social media marketing, search engine optimization, blogging, e-books, videos, and many more ways. It can be typically split into three forms. The first is attracting new consumers. Once they are interested, engage them into your brand by displaying your services efficiently.
If your consumer is satisfied with what your services mean to them, it will eventually empower your brand. That’s because your consumer’s achievement is ultimately your achievement. This is also great for attracting new consumers. Also, your loyal consumer will surely share their experience with others and help bring in more consumers forming a cycle.
Importance Of Inbound Marketing
Inbound marketing has a crucial role in the marketing business. Most successful marketers are those who are up-to-date with the latest market trends. They have sufficient skills and know-how to deal with their consumers.
They know how to reach the right consumers and provide the perfect solution for them. Thus, they are skilled in making a good impact on the consumer. The more unique your marketing strategy is the more chances that you will become successful in the market.
Timing
What matters the most in inbound marketing is perfect timing. If you irritate a consumer with unnecessary information or disrupt their work, your chances of getting that consumer becomes too low. Marketers who display their work at the expected time are the ones who affect the consumer more.
SEO
Search engine optimization and content marketing are the two essential elements of inbound marketing. And both of them can play a significant role in driving organic traffic for a site. It aids in ranking your site high in search engines. This organic traffic is essential for the success of a business. That’s because the SEO optimization results in ranking higher per google algorithms.
Reputation
Inbound marketing is also a better way to make an excellent reputation in the market. As a marketer, you can show your potential consumers and convince them why your product or service is much better than others. It helps gain consumers’ trust. And as in every other field, trust is the essential factor in marketing as well.
Building Relationships
Inbound marketing supports building connections and winning the confidence of your consumers. As a marketer, you can show them you are here to sell products and genuinely help them. Thus, they are more likely to trust you and follow your lead. In addition, blogging can also help retain your consumer trust for the long run. This is because it shows your presence in the industry even after the closing of sales.
Generating Leads
Inbound marketing can be very beneficial in generating leads. Nobody buys anything without prior knowledge of the product or going through consumer reviews. So inbound marketing focuses on the buyer’s persona. What can be the buyer’s requirements and expectations? This way, it is possible to create content that will interest the potential consumers and increase lead generation.
Impact on The Revenue
Inbound marketing can play a crucial role in improving the overall revenue of a company. However, it also depends on how efficient the inbound strategy is. First, is it attracting the correct type of consumers? Then, is your inbound strategy strong enough to transform the consumer into leads or converting leads into constant consumers? These are all the goals to be considered when planning an inbound marketing strategy.
It can have a significant impact on the company’s revenue. A solid social media presence, SEO, blogging, etc., plays a considerable role in attracting the correct type of consumers. The company’s inbound marketers team also aids in turning the leads into sales.
Just high website traffic is not enough to turn those visitors into leads. For this, informative and premium content is created. This content targets the right audience and plays its role in increasing revenue. An efficient inbound strategy has shown increased close rates, which naturally leads to increased company revenue.
Inbound marketing is also vital in increasing revenue through new consumers. It provides a complete solution to their problems by suggesting the right services or products. And ultimately results in an almost 10% increased revenue rate in a short time. A proper check and balance of the revenue and sales can lead to changing tactics by which strategy drives more profits.
Benefits Of Learning Inbound Marketing
Inbound marketing is a vast field with many opportunities for freelancers and fresh graduates. It has a lot of scope for people looking forward to learning new things and exhibiting their full potential. Hence, it is primarily a great career option for people looking for a solo freelance career.
Freedom
The most significant advantage is that you can seize tremendous opportunities. It is possible without being held back by things like ranks in a regular office job. In an agency or organization where you are working under someone’s supervision, you don’t have the freedom to choose the type of client. But as a freelance marketer, it all depends on you what people you want to work with. Thus, you have the freedom to choose your projects.
Income
Plus, there is no particular limit on how much you are supposed to earn in a specific amount of time. It all depends on the capabilities and opportunities you seize. Inbound marketing has high sustainability. You can work up new things for your blogs, sites, podcasts, etc., and relax as per your schedule.
Own Brand
Although it is usually used by businesses, who want to reach out to potential consumers using appropriate marketing strategies. But if you learn inbound marketing, you can also start your brand by applying the proper marketing techniques. Your brand will directly reflect your skills. You can also use it as your portfolio. Also, huge brands will be more likely to seek you out if they like your ideas.
Creativity
Most consumers are attracted to unique and informative content. Learning this skill can provide you a lot of space for giving life to your new ideas. Your creativity can help you develop a successful website and save a drowning business. So if you are confident in your skills, you should never shy from working with big companies.
Making Connections
Like every field, connection building is also vital for inbound marketing. Once you have learned the skill, you can try working with new or old, big or small agencies and other companies. It depends on how polished your marketing skills are.
Working with other companies can help you meet other freelancers belonging to the same field. There is always room for learning, especially from seniors or people with more experience. It also helps if you want to have a full-time job in the future.
Own Boss
There are many reasons people prefer working as freelance marketers. One prime reason is that it does not tie you down to a particular location or a limited time frame. You can work at your own pace, manage your workload as per your peace. And deciding when to work and when to relax is also your choice.
Income In Inbound Marketing
Inbound marketing is a broad field on its own. There are many choices available for people who are fast-paced and love to work on creative ideas. It offers different posts positions for people thinking of working as an inbound marketer. One such is as an inbound and content marketing strategist.
They work at the highest level and are the decision-makers in the field. Their salaries may range between $38k to $107k. Next comes SEO, social networks, and other such experts. Their wages may vary between $30k to $75k. These work on strategies such as keywords, social image. Then are content, copy, and technical writers with a salary package between $30k to $65k. These handle the execution of the strategies.
Then, there are web developers who earn around $38k to $85k. However, regardless of the position, several factors can influence your total income, such as location, company value, skills, job requirements.
Bottom Line
Same as other fields, innovative things are developing in inbound marketing every other day. So if you are creative, want to learn and experiment with an out-of-the-box type of thing, inbound marketing is a great career opportunity for you. Whether a fresh graduate or a freelancer, it is an excellent field for unleashing your creativity.
